NFL story collection

The NFL transforms the game day experience with Microsoft

A huge croud of people watching game in stadium

Overview

NFL clubs use Microsoft AI to improve operations, insights, and fan experiences

The NFL and its clubs face unique challenges, and they’re always looking for ways to streamline operations and elevate fan engagement. With connected solutions from Microsoft, clubs can analyze data in real time, surface insights faster, and drive new opportunities. For the Tampa Bay Buccaneers, this meant using Microsoft Copilot to reimagine their Creamsicle Game—blending legacy and innovation through data-driven design and a more immersive, personalized fan experience.

Delighting fans with faster insights

The Tampa Bay Buccaneers use Microsoft 365 Copilot to quickly gather insights, refine designs, and craft a game day experience that resonates with fans.

A person holding a flag on ground infront of people in stadium

See the impact

Improved efficiency, better business performance

“Power Virtual Agent enables our team to effectively communicate the information our fans need to level up their gameday experience.”

Ray Pimienta, Senior Business Intelligence Architect for the Miami Dolphins, Hard Rock Stadium, & Formula 1 Crypto.com Miami Grand Prix

Read the Dolphins’ story

40,000

Customer queries processed

97%

Customer queries resolved automatically

256

Hours of footage analyzed weekly

73%

Reduction in video review time

“We had to figure out how we can do this in a unique space and build something that can create efficiency so that what would have taken days to go through can now take hours or minutes.”

Richard Persons, Director of Information Systems at the NFLPA

Read the NFLPA’s story

"Copilot helps us elevate our vision and make sure that every detail is aligned with the Buccaneers brand."

Steve Vollmer, VP of Creative, Tampa Bay Buccaneers

Inside the tech

Explore the Microsoft products and solutions the NFL uses to drive innovation.

See how media companies are optimizing operations with Microsoft solutions

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